Marketing Channels Expanding. Here's Where to look

Nearly two-thirds (61%) of companies reported increasing the number of channels they use. While true across both B2B and B2C firms, B2C services led with 77% reporting an increase.

Nearly half (45%) of companies are now using social channels to sell products and services, and (61.5%) of B2C services companies are. In th

is sector, real estate firms (100%), communications/media companies (82%), and retailers/wholesalers (70%) lead the pack.

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